Food brands built for online delivery

Crowd-pleasing menus. Beautifully packaged brands. Smart logistics. Strong business intelligence.
Not So Dark is making online delivery thrive.

Not so Dark
Not so Dark
Not so Dark

IT STARTED WITH A LOVE OF INNOVATION FOOD, AND BECAME A WHOLE UNIVERSE OF FOODIE-CENTRIC INNOVATION

Tasty meals created by chefs

Tasty meals created by chefs

Every brand starts with R+D to make sure menu items reflect what people want right now. Each item gets tested for superior taste and packaged to please the eyes.

Optimized kitchen network

Optimized kitchen organization

To keep operations smooth, we focus on smart space layout and train our teams to follow clear protocols so food prep is always efficient and high quality.

Scales fast across cities

Scales fast across cities

Our business model is lean, smart and expanding fast. We can open new kitchens easily to keep up with online delivery everywhere in the world.

The Not So Dark Family                                                See more 

Levantine Cuisine

Grandma’s recipes revisited with personal variants of the classic dishes and Israeli cuisine. Test the speciality of the house: Pita.

Mediteranean Cuisine

An everyday eat that favours healthy, quality food with Mediterranean inspiration. Hot and cold dishes, to be personalised as you wish.

Gourmet Rolls

High-quality rolls designed by the chef Rafa Peña. Aged beef, pastrami, gouda cheese, fried chicken: well-chosen ingredients for tasty recipes.

Fried Chicken

Premium quality fried chicken. Everyone at the table, no excuses. We might be moody but we have our priorities straight: fried chicken.

Chinese Dumplings

Chinese dumplings made with premium quality ingredients ideal for every taste.

We love food

We are a team of foodies and techies that turned our love of gastronomy into an online food delivery business that brings market-tested culinary creations to homes and offices everywhere in the city.

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